The Fashion Potential is the go-to place for the insider scoop on how to successfully build your business online. Whether you are an emerging designer, creative business owner, artisan or a fashpreneur breaking in to the industry, our goal is to arm you with information that is essential to starting your business.
Here, you are part of a community of budding creators, innovators and business executives who are motivated by the idea that one day, your fashion brand can one day be a household name. Your business aspirations become ours; our goal being to transform those aspirations to tangible goals that you feel are within reach.
From product development to merchandising and sales to branding and public relations, our expertise covers the spectrum of careers within the fashion industry. Our no-holds barred approach means that you receive genuine, honest advice from the perspective of having been there ourselves. No smoke and mirrors here trying to teach you something that we know nothing about! Through our site, blog, online workshops and in-person consults, we’ll share tips for successful launching your brand online and what to expect once you are there. We’ll offer suggestions for fine-tuning to truly unleash your potential – whether that be better articulating your goals and vision to finding what is the best online strategy for your brand.
At The Fashion Potential, you’ll have access to expert advice from movers and shakers in the industry; learn about best practices for building and evolving your brand; and tap in to a collection of tools, templates and resources that are essential building blocks for operating your business. This includes everything from sample look books and sales sheets to resumes, cover letters and brand pitches.
Founder Melissa McGraw is a 20-year veteran of the fashion industry. She’s collaborated with iconic fashion houses such as Calvin Klein, Cynthia Rowley, and Nicole Miller. She’s partnered with Gwen Stefani to launch Harajuku Lovers and L.A.M.B. and was instrumental in developing Joes Jeans and Rocawear in to the multi-national, billion dollar businesses that they are today. Having worked with Amazon.com and Neiman Marcus, Melissa understands the complexities of both brick-and-mortar and e-commerce retail models. In fact she has written content and analyzed/reviewed SEO tactics for over 50,000 items that are currently sold on Amazon today. And, as an adjunct professor in ecommerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the pulse of ecommerce trends and practices for creative businesses.
Her range of experience, honest, encouraging approach and ability to bring one’s vision to life has earned her praise from industry influentials, clients and students alike. She is passionate about fueling the pipeline with new talent and motivated by the idea that everyone has immense potential that deserves to be unleashed.